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Stratégie entreprisesViavoice research for strategy

To help decision-makers understand how opinions, trends and behaviours are evolving and to use this to identify new levers for growth and change:

• Trend detection and monitoring: collective practices and identities
• Innovation hubs: Technology, Mobility and Autonomy
• Generational revolutions: the changing face of old age and youth
• Tomorrow’s shopper : the connected, collaborative consumer
• Economic outlook barometers: of households, executives, business leaders
• Reactions to current events
• Public figures’ popularity and image
• Monitoring of political, social and societal opinions
• Media watch and media impact analysis

Today’s societal transformations are causing major upheavals: of human values, relationships, life choices and consumption patterns , as well as in the expectations that people have of companies, brands and institutions. We make sense of these transformations, both globally and in specific environments, in order to help clients anticipate new pathways to sustainable performance growth. Not merely by following the prevailing winds. But by being at the forefront in setting their course.

 

Marketing Activation